Methodology

How we build feasibility studies.

Four questions, one recommendation. A feasibility study answers go / no-go / conditional with enough rigor that an investment committee can act on the answer. We do not pad it; we do not hedge it; we tell you what the math supports.

The stages
01

Market feasibility

Is there demand at the price you can charge to support the cost structure you can build? We size demand bottom-up, validate willingness-to-pay through comps and primary interviews (Investor-Grade tier), and document the assumptions explicitly.

02

Financial feasibility

Five-year monthly model on Investor-Grade, three-year on Standard. Breakeven analysis. Sensitivity across the three (or four, Investor-Grade) variables most likely to move the recommendation. Capital structure recommendations on Investor-Grade.

03

Operational feasibility

Can you actually build it? Location, build-out, staffing, supply chain, permitting timelines, regulatory exposure. Where regulation is decisive (cannabis, hospitality, healthcare), we flag what needs a lawyer’s signature.

04

Risk feasibility

Top ten risks ranked by likelihood × impact. Mitigation strategies named. The risk register is where investors and lenders look first; we make it useful.

05

The recommendation

GO / NO-GO / CONDITIONAL with the conditions enumerated. The recommendation is what the math supports, not what the client wants to hear. Founders thank us for the no-go more often than the go.

What we don't do

Scope boundaries

  • Legal due diligence, we flag, we do not opine.
  • Investment recommendations to your investors (we recommend to YOU, the operator; your investors make their own call).
  • Marketing-grade go conclusions when the analysis supports a conditional.
Feasibility Studies SKUs

Order the document built on this methodology.

The document this article describes

Feasibility Study Standard

20-25 pages. Market, financial, operational analysis with go/no-go recommendation.

$550
5 business days

A 20-25 page feasibility study covering market, financial, operational, and risk analysis. Concludes with an explicit go / no-go recommendation.

C
Lead researcher
Catherine · Senior Researcher · Business Plans Lead
Order, $550