How we build combos.
A combo is multiple documents from one researcher with consistent numbers and competitive set. The point is not the discount; the point is that one head holds the brief and the documents say the same thing when an investor compares them.
One brief, one researcher
Combos route to a single lead researcher who owns the financial model, the competitive teardown, and the executive summary. Sub-deliverables (deck design, primary interviews) may go to specialists, but the spine is one person.
Numbers built once, used everywhere
The financial model gets built for the BP, then the deck visualizes the same numbers, and the MR confirms the market sizing. Inconsistency between documents is the single most common audit failure; combos eliminate it by construction.
Cross-document review
After each deliverable is drafted, a cross-review pass checks that competitive sets match, TAM numbers reconcile, traction figures agree, and the team page lists the same people. Catches the small inconsistencies that destroy credibility.
Senior reviewer on the package
All combos get a senior reviewer pass on the full package before delivery, regardless of tier. The reviewer is checking the cross-document consistency, not just the individual documents.
Scope boundaries
- Bolting four pre-existing single-doc engagements together. The combo is purpose-built as one engagement; ordering separately and asking us to "make them consistent" later costs more.
- Splitting a combo across two researchers to compress the timeline. That is what produces inconsistency; we say no.
Order the document built on this methodology.
Business Plan + Pitch Deck
Same researcher across both. Numbers and narrative consistent.
The combo most founders raising seed actually need. Same lead researcher across both documents, numbers and narrative are consistent because they come from the same hands.